Paul Sklar is a gym owner and social media influencer based out of Charlotte North Carolina. Paul runs a studio gym that offers high quality personal training called Prescriptive fitness as well as an online fitness program called PaulSklarXFit365.

The Problem

Paul wasn’t new to digital marketing—he had successfully built and managed his own social media presence. But refining strategies, optimizing content, and handling the constant demands of digital growth meant stretching himself too thin. As a former world-class athlete with a B.S. in Exercise Science and a father of five, he wanted to spend his time where it mattered most—with his family and in the gym—not buried in editing, scripting and content metrics.

The Solution

This is where Hedonics stepped in. Paul wanted help with client acquisition, and we delivered. By planning content in advance, we gave him the flexibility to film seamlessly, knowing he had a strong foundation.

We elevated his video production quality, transitioning from iPhones and CapCut to Sony cameras and the Adobe Suite, leveraging our over $10,000 in professional equipment. This significantly grew his long-form content and expanded his reach across multiple platforms.

To maximize conversions, we launched a Google and Meta ads campaign, strategically retargeting his existing audience during peak seasons. As a result, his Net revenue increased by 8.4% for the month of dec and early January.